OUR
WORK

CASE STUDIES

• Eynesbury Township
• Big Dreams Campaign
• Loctite

PROJECTS

• Platinum - New
• You and I - New
• Nine Darling Street - New
• Squillace - New
• Parade
• The Consort
• RPM Real Estate
• Noel Jones Real Estate
• Franze Developments
• Salvo Property Group
• Hilton South Wharf
• Ozanam House
• Xerri
• Firechief & Goldilocks
• Coffeehead
• Various Identities

RESEARCH

• What's in a name

Renowned Sydney architect Vince Squillace wanted to reposition his company following a de-merger with a partner of 10 years. Vince wanted his staff of 25 and two offices in Melbourne and Sydney to look and feel different. His brief? A brand to believe in.

THINKING

Following workshops, interviews and general research around the architectural industry, a strategy was devised that identified the organisation’s essence. As a company with more than 17 years' experience and close to 85 per cent of its visionary designs already built, it became apparent that Squillace existed to realise possibilities in architecture. ‘Realising possibilities’ thus became the key brand driver that captured Squillace’s brand promise and strategically led the visual language of the brand.

EXECUTION

A conscious decision was made to depart from the typical modernist identities prevalent in the architectural industry. Rather, we focused on combining minimal design features with a typographic logo that was tailored to create ascending steps, taken directly from the letters of the name. This became the graphic device that expressed the rise to creative solutions. To mimic the company's innovative nature in architecture, responsive design was used to create a balanced communication across all media devices. The website was nominated for ‘best website’ on AWWWARDS.

ENGAGEMENT

• - Brand Strategy
• - Identity Design
• - Corporate Collateral
• - Digital