OUR
WORK

CASE STUDIES

• Eynesbury Township
• Big Dreams Campaign
• Loctite

PROJECTS

• Platinum - New
• You and I - New
• Nine Darling Street - New
• Squillace - New
• Parade
• The Consort
• RPM Real Estate
• Noel Jones Real Estate
• Franze Developments
• Salvo Property Group
• Hilton South Wharf
• Ozanam House
• Xerri
• Firechief & Goldilocks
• Coffeehead
• Various Identities

RESEARCH

• What's in a name

Over the past 15 years, RPM Real Estate has grown into one of the largest land marketing groups in Victoria. In 2011 alone, the company sold an estimated $650m worth of property. To continue its leaping growth into the future, RPM required a rebrand that truly expressed its honest and professional qualities.

THINKING

We undertook a comprehensive brand strategy and reviewed RPM's then positioning, going so far as to interview key clients to unearth their true thoughts on the previous brand. After identifying a number of key strengths and weaknesses, we developed a strategy that led us to create a brand that truly reflected the nature of their business – namely personable service.

EXECUTION

The resulting identity embraced a new corporate colour, and a logo mark that brought together different shapes to make one overarching entity. The new brand represents the unyielding integrity and personality that RPM projects as a company.

ENGAGEMENT

• - Brand and positioning strategy
• - Brand development
• - Corporate stationery
• - Signage and way-finding
• - Style guide