OUR
WORK

CASE STUDIES

• Eynesbury Township
• Big Dreams Campaign
• Loctite

PROJECTS

• Platinum - New
• You and I - New
• Nine Darling Street - New
• Squillace - New
• Parade
• The Consort
• RPM Real Estate
• Noel Jones Real Estate
• Franze Developments
• Salvo Property Group
• Hilton South Wharf
• Ozanam House
• Xerri
• Firechief & Goldilocks
• Coffeehead
• Various Identities

RESEARCH

• What's in a name

With a network of eight offices, Noel Jones is one of the largest real estate agencies in Melbourne's eastern corridor. Given the company's unique individual office-ownership structure, maintaining the consistency and integrity of the brand had proved to be quite a challenge. In turn, it required a uniform approach to all brand communications. Beyond this, it needed an integrated campaign to cut through in a very saturated market.

THINKING

We worked closely with the various Noel Jones stakeholders to develop a consistent style and refreshed look with updated colours, typography and tone of voice. This was then applied to all the company's collateral, including brochures, sign boards, stationery, website and advertising. The brand's connection with the community also presented itself as a great opportunity for advertising. We identified that close to 23 per cent of the population in Blackburn and Box Hill worked as volunteers in various non-profit organisations and that more than 45 per cent spoke a language other than English. Consequently, we devised a campaign that focused on thanking the community for their continued support.

EXECUTION

Very simply, we established consistency around the Noel Jones brand across all communication channels, supported by a new tone of voice that reflects the company's extensive knowledge and experience. The campaign was widely successful. Not only did it generate significant goodwill for the brand within the respective communities – it showcased Noel Jone's superior offering and service to prospective clients. The flip side was that the campaign also provided not-for-profit organisations free advertising and the opportunity to leverage from the trust equity built up within the Noel Jones brand.

ENGAGEMENT

• - Design and art direction
• - Copywriting
• - Printed collateral, including brochures and booklets
• - Advertising campaigns
• - Website design
• - Environmental design