- Platinum - New
- You and I - New
- Nine Darling Street - New
- Squillace - New
- The Consort
- RPM Real Estate
- Noel Jones Real Estate
- Franze Developments
- Salvo Property Group
- Hilton South Wharf
- Ozanam House
- Firechief & Goldilocks
- Various Identities
Founded in 1876, Henkel holds global leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite.
Headquartered in Düsseldorf / Germany, Henkel has about 48,000 employees worldwide and is among the most internationally aligned German-based companies in the global marketplace.
In Australia and New Zealand, Henkel operates across multiple business sectors and communicating this diversity clearly was a key challenge for the company.
They required a corporate ad that communicated a simple message: Henkel is an essential part of everyday Australian life.
WHAT WE DID
Producing a simple proposition for a corporation with products in a broad range of sectors was a tricky task.
By gaining a broad understanding of Henkel's operations through research and work-shopping we devised a clean and simple concept that could easily be expanded into a multi-faceted campaign.
We created an advertisement that was visually different from industry competitors and served to demonstrate Henkel's leadership position.
- - Strategic Planning and work-shopping
- - Press Advertising