OUR
WORK

CASE STUDIES

• Eynesbury Township
• Big Dreams Campaign - new
• Loctite - new

PROJECTS

• Parade
• The Consort
• RPM Real Estate
• Noel Jones Real Estate
• Franze Developments
• Salvo Property Group
• Hilton South Wharf
• Ozanam House
• Xerri - new
• Henkel - new
• Firechief & Goldilocks - new
• Coffeehead- new
• Various Identities

BRIEF

Founded in 1876, Henkel holds global leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite.

Headquartered in Düsseldorf / Germany, Henkel has about 48,000 employees worldwide and is among the most internationally aligned German-based companies in the global marketplace.

In Australia and New Zealand, Henkel operates across multiple business sectors and communicating this diversity clearly was a key challenge for the company.

They required a corporate ad that communicated a simple message: Henkel is an essential part of everyday Australian life.

WHAT WE DID

Producing a simple proposition for a corporation with products in a broad range of sectors was a tricky task.

By gaining a broad understanding of Henkel's operations through research and work-shopping we devised a clean and simple concept that could easily be expanded into a multi-faceted campaign.

RESULT

We created an advertisement that was visually different from industry competitors and served to demonstrate Henkel's leadership position.

ENGAGEMENT

• - Strategic Planning and work-shopping
• - Press Advertising